gen z and technology statistics

| December 10, 2020

(Interactions Marketing). (Interactions Marketing), 51. 73% of Gen Z would make a purchase based on a social media recommendation. (Source: Yello) Gen Z has a deep understanding of how technology can transform the way we work and live. Whether your target market is Gen Z, millennials, Gen Xers, or baby boomers, it’s important to know how they use technology in order to build an effective strategy and convert them into loyal customers. (PRC), 16. (BuzzStream x Fractl), 24. Technology has always had a fraught relationship with humans. ABOUT CGK. By 2020, Generation Z will make up 40% of all US consumers. By 2020, Gen Z will make up 20% of a multigenerational workforce. (PRC), 33. (Nielsen), 27. are actively connected (checking email, messages, etc.) Dabei steht das klassische Familienkonzept bei ihnen hoch im Kurs. (Immersion Active), 63. Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers. There are a few conflicting ideas about where this generation starts. ⅔ of baby boomers use the internet and half of them have broadband at home. browses an Internet-connected device while watching TV. says it’s easier or more convenient to chat digitally. agree that technology makes them feel like anything is possible. 52. Baby boomers make almost 50% of retail sales compared with only 10% from millennials and 20% from Gen X. From their devices of choice to how they browse products, it’s crucial to identify who prefers what to really make the most of your marketing strategy and create the happiest of customers. For 2016, it was all about Generation Z. (Retail Assist), 60. Gen Z can change the direction, speed and penetration of technology. (Federal Reserve), 75. Only 45% of Generation Z individuals say their mental health is good, or very good. (Sprout Social), 37. (PRC) Why you should care Share your thoughts below! Rather than going with your gut, use this data to determine where and how your target audience is most likely to make a purchase in order to increase your chances of getting their business. Gen Z will be a 2.56 billion population by 2020. Gen Z members are also more stressed than adults overall about other issues in the news, such as the separation and deportation of immigrant and migrant families (57 percent of Gen Z versus 45 percent of all adults reported the issue is a significant source of stress) and sexual harassment and assault reports (53 percent versus 39 percent). Generation Z technology statistics show that 9 out of 10 Gen Zers surf the internet for prolonged periods every day. 52% of Gen Z reports that their smartphone is their most important internet device. Luckily, we live in an era where all the data is available to us marketers so that we can make strategic, calculated decisions in how we help our customers choose us over the competition. 75 Eye-Opening Statistics on How Each Generation Uses Technology, Headline Capitalization for UX: Title Case vs. Elders are a shrinking proportion of the overall population, but for perspective, fully three out of five among the eldest generation (61%) strongly agree that lying is immoral, while only one-third of Gen Z (34%) believes lying is wrong. Gen Z Consumers Spend Money Differently. While all generations use the internet significantly more than years before, each has a different purpose or method for doing so. Generation-Z is the first fully digital generation, and yet, they yearn for human interaction at work. There’s no point in casting a wide net and advertising on all social media platforms; instead, your budget is better spent on targeting your audience by their favorite channel to guarantee better engagement. (PRC), 15. 45% Gen Z says they’re on their phone “almost constantly;” 61.8% of Gen Z and millennials say they would rather leave their wallet at home instead of their phone. 82% of millennials say that word-of-mouth is a key influencer in their purchase decisions. Depending on the generation, your messaging needs to serve a different purpose: younger generations seek entertainment or personal communication from brands; older generations seek brand information and deals instead. (BuzzStream x Fractl), 28. They are responsible for the shaping of the perception of brands and products. 68% of millennials demand an integrated, seamless shopping experience regardless of the channel. (PRC), 22. Only 27% of baby boomers think that shopping is a great way to relax, and 37% report that they would be willing to explore a store for new products. 24% of Gen Z strongly agrees that what is morally right and wrong changes over time based on society. 40 percent of Generation Z say working Wi-Fi is more important to them than working bathrooms. How your ideal audience determines that your brand is the one they’re going to buy from is paramount. 62. Which stats did you find the most surprising? (Sprout Social), 42. Younger millennials are more likely to shop in a physical store compared to older millennials. (PRC). (Accenture), 56. 91 percent of Generation Z have their digital devices in bed in the evening. (Vision Critical). (Sprout Social), 46. (BrainBoxol), 17. Question: How do you anticipate these behaviors to impact your workplace? (Pew), 73. Generation Z. To achieve this, we’re going to explore some data on the following topics (plus key takeaways for each)—if you have an itch to skip ahead, the sections are as follows: Here is the age breakdown of each generation we’ll be analyzing: 1. 84% of Gen Z makes shopping a social activity, such as part of their day out on the town. Across the board, however, social media is a promising channel for engaging all generations as they each use it with the intention of interacting with brands in one way or another. 3 More than half spend at least 10 hours a day on an electronic device. (PRC), 14. 28% of baby boomers report having some kind of health problems, disabilities, or handicaps that keep them from doing certain activities—as a result, they report being less likely to use a variety of digital assets and devices such as the internet and smartphones. Untrue? 68% of millennials demand the convenience of omnichannel accessibility during their shopping journey. (PRC). Generation Z, the generation born after millennials - according to a study by IBM and the National Retail Federation - commands more than $44bn in … Unlike the stereotypes may imply, it’s actually the older generations who prefer to shop fully online while Gen Z kids are blissfully browsing brick-and-mortar stores for fun. Approximately 2.65 billion people used social media in 2018, a number projected to reach 3.1 billion in 2021 #huge. (Synchrony), 54. Because consumers nowadays trust their peers more than brands, your strategy should try to leverage user-generated content (UGC) and word-of-mouth marketing (WOMM) in order to increase your chances of gaining their attention and loyalty. Das Dossier Generation Z enthält redaktionell zusammengestellte Statistiken zu den themenrelevanten Kennzahlen, Einstellungen, Freizeitgestaltung und Mediennutzung sowie Social Media Verhalten. 69% of Gen Z finds advertisements to be disruptive. Dubbed “the global generation” these students have been able to access —instantly — peers, trends and news from all over the world. When it comes to single-plastic use, 64 percent of Millennials and 55 percent of Gen Z’ers said they take action in reducing their use. 70% of Gen Z currently earn their own spending money. 1 in 4 baby boomers say they play online video games. 85% of Gen Z learns about new products via social media. 97.6 percent of Gen Zs own a smartphone across North America, Europe, Australia and New Zealand. Related Read: Generation Z Characteristics: Understanding the High-Tech and Hyper-Social Upbringing of the Post-Millennial Generation. Personally, I’ve chatted with some Gen Z kids who told me they’ve purchased products advertised on Snapchat because the ad was timely, relevant, and engaging. (PRC), 11. It’s no time to disempower them with ageist and age-old arguments. Every good marketer knows that casting a wide net is futile; creating a few buyer personas to identify your highest-converting audience allows you to be more specific and engaging with your strategy—from the timing of your messaging to its content. 28% of millennials are smartphone-only internet users and do not have traditional broadband service at home. Generation Z did not witness these innovations but rather was born into it. Sentence Case, an in-depth look at how they behave as consumers. Gen Z starts their job search early. Die Daten zeigen: Die Generation Z ist eigentlich ganz vernünftig. The State of Gen Z; About Gen Z; About Millennials; Generations FAQ; Blog; Media; About; Contact ; STAY CONNECTED. regularly use their smartphones for photos, texting, and email (in that order). Using social media is one of the most popular online activities. The most important takeaway here is that all the age groups have mostly multi-device users—in other words, not a single generation is significantly behind on the times. One of the key aspects to consider for customer experience purposes is accessibility: while Gen Z was practically born phone-in-hand, nearly a third of baby boomers struggle with a physical barrier to adopting more technology into their daily lives. According to the latest how fast is technology growing statistics, of the 7.7 billion people in the world. Technology, 12 STRIKING STATISTICS ABOUT HOW GENERATION Z IS USING TECHNOLOGY. play video games for at least one hour per day. 39% of millennials, 33% of Gen Xers, and 24% of baby boomers use mobile payments when shopping, paying bills, or sending or receiving money. 4. Gen Z has never known life without technology at their fingertips (the first smartphone debuted when they were infants). URL to IRL: How Gen Z Are Using Technology to Change the World Today’s youth are leading the global movement towards sustainability and social responsibility. (PRC), 13. (GlobalWebIndex / BrainBoxol) 8. (Adestra), 49. Meanwhile, I find myself getting sucked into an Instagram ad since I’m a millennial and prefer that image- and product-heavy browsing experience to the others. (PRC), 12. Generation Z’s preferred domain is digital. (BrainBoxol), 6. Key Generation Z Statistics. Only 43% of Generation Z value the time when they’re unplugged. (Sprout Social), 38. (CouponFollow), 57. If the brand invests in organic engagement through 1-on-1 conversations and positive interactions, the number goes up to 69%. Gen Z is almost 50% more likely than millennials to write a product review in exchange for loyalty points from a brand. 65% of Gen Z guys prefer to spend more on products, compared to 53% of Gen Z girls. (PRC), 31. There was a general preference for online news sources rather than offline outlets among Gen Z, although a fifth of those surveyed also use radio as a daily news source. On the flip side, sending direct, customized messages to engage your audience will resonate more with a younger audience than older ones. 44% of Gen Z says they go online several times a day, so in total, 90% of Gen Z goes online at least multiple times per day. (Sprout Social), 44. A whopping 91% of Gen Z said they experienced a physical or emotional symptom due to stress and mental illness in the past year. (Centro), 30. (Synchrony), 65. (Accenture). 70% of millennials own a laptop compared with 57% who own a desktop, making them the first generation to be more likely to own a laptop overall. 40% of baby boomers consume most of their content in the morning; they are online between 5am and noon. Only 13% of baby boomers still write checks; instead, about 90% use debit cards to make payments. Millennials are 6% more likely than other generations to purchase from a brand that they’ve had a positive exchange with on social media. (BrainBoxol), 7. Google+ and LinkedIn are the most popular platform for baby boomers for sharing content; YouTube and Twitter are the most popular sharing platforms for Gen X; Tumblr, Instagram, and Pinterest are the most popular sharing platforms for millennials. [21] 45% of Gen Z teenagers are online “almost constantly.” Custom Research; Strategic Consulting; Speaking; Virtual; Books; Discoveries. What technologies does Gen Z use — and how? (BuzzStream x Fractl / PRC), 23. If your ideal audience consists primarily of millennials, we happen to be fascinated by the rambunctious bunch, so check out our big list of millennial statistics, how to market to millennials, and an in-depth look at how they behave as consumers to learn even more. While the gap exists in almost all facets of social and personal domains, never is it more evident than in the field of technology, where one of the generations is a digital native and the other, an immigrant or even an alien, depending upon the stage of the continuum of adulthood. 18% of Gen Xers go online primarily via smartphone compared with 13% of baby boomers. Millennials are twice as likely as other generations to turn to social (instead of phone or email) to communicate with a brand. (Colloquy), 66. (PRC), 34. Take the data above and create a strategy with it in order to get the most social engagement with your audience—after all, it’s more likely to turn into a purchase that way. Maybe you’ve heard this already, but word on the street is that “Facebook is for old people.” Harsh? (Colloquy), 67. (BuzzStream x Fractl), 4. (Sprout Social), 41. 57% of Gen Z uses messaging apps at least half the time they use their phone. Generation Z mental health statistics. (Sprout Social), 25. (PRC), 19. Nearly 50% of Gen Z-ers are connected to the internet for 10 or more hours a day. 41% of baby boomers, Gen Xers, and millennials all say they practice “showrooming,” where they browse for items in-store and then find the lowest price online to purchase, more than they did a year ago. (Gen Buy), 55. 60% of Gen Z prefers to shop at retailers that engage with them via social media. 20. 12% of baby boomers look to friends and family for advice on their purchases. As always, testing the timing of your content sharing or customer outreach is the best way to find out when your audience is ready to consider your brand for a purchase. (Pew Research Center), 3. 47% of Generation Z say they are more actively connected no than they were three months ago. Results show they’re confident about their tech skills but unsure about their readiness for the workforce. Technology is the identity of generation z because they born and live in the social web (Singh and … Get epic content delivered to your inbox by signing up for our newsletter. 95% of teenagers use or have access to a smartphone. They are a generation that doesn’t remember the events of 9/11 or a world where people aren’t connected to vast amounts of timely, global information and with friends, brands, or celebrities at the touch of a finger. The elusive "generation gap" is construed as being widest when one of the two generations is the adolescent. I promise this: by the time you get through all that, you’re going to know millennials inside and out better than they know themselves. (Nielsen / PRC), 21. Dell Technologies surveyed 12,000 Gen Z secondary and post-secondary students. Gen Z also well known as "Digital Native" (Singh, 2014). After all, if you nail the customer satisfaction by going above and beyond, your best customers may become brand advocates, helping to further your brand’s success as a result. The key marketing insight to pull from this data is that, depending on the generation of your ideal audience, you have a different amount of engagement opportunities per day. 3 10. 10 hours of screen time: the amount of time nearly half of Gen Z spends on devices each day. Infographic on Gen Z and iGen Technology Trends, Influence, and Attitudes. Generation Z influences $600 B in family spending. 60% of baby boomers are looking for promotions on social media. (BuzzStream x Fractl), 35. Cash money is becoming increasingly more rare—remember those fancy silver dollars that are more like collector items than currency these days? Of course, you can’t sell to everyone. (Colloquy) For millennials, the number goes up to 60%. Related Read: 15 Aspects that Highlight How Generation Z is Different from Millennials. spend their free time building new skills, such as graphic design, video production, and app development. Facebook is the most popular platform for sharing content across all generations, with 51% of Gen Z, 62% of millennials, 58% of Gen X, and 63% of Baby Boomers using it most often out of all social media. According to the U.S. Census Bureau, in the United States, Generation Z (the post-Millennial generation) makes up 25% of the population, outnumbering Millennials and Baby Boomers. More than 60% of people from all generations who follow brands are willing to buy from them. Gen Xers spend about 21 hours per week on their smartphones while millennials spend 19 hours. Gen Z and Technology. (Nielsen), 2. That’s 11% less than the next closest generation. 88% of Gen Z reports having access to a desktop or laptop computer at home. 76% of smartphone-owning baby boomers use the internet at least several times per day. are connected for 1+ hours per day, but 46% are connected for 10+ hours per day. (Sprout Social), 47. (BrainBoxol), 61. They are also referred to as a silent generation, a digital generation, an iGeneration, net generation and generation quiet. 45% of Gen Xers use their phones to look for a better price or other options on a product while shopping at a retail store. visits YouTube, more than any other social media site. They are currently between 8-23 years old (nearly 68 million in U.S.) The term “Millennial” has become the popular way to reference both segments of Gen Y (more on Y.1 and Y.2 below). Shopping at a retailer with a “social conscience” is important to about 67% of people in all three generations. Generation Z are those born between 1992 and 2010 of which most of them are early teenagers. 5 – On average, they use five screens – smartphone, TV, laptop, desktop, and iPod or iPad. Although Generation Z is only starting to leave high school, they currently make up 25% of all consumer spending and that is expected to grow to 40% within the next decade. 98% of Generation Z members own a smartphone. 66% of baby boomers make regular purchases on web devices. (Retail Assist), 71. 15 Aspects that Highlight How Generation Z is Different from Millennials. Gen Z Is Earning Money Earlier Than You Might Expect. (Synchrony), 58. While everyone is seemingly more tech-savvy these days, if you’re marketing to older generations, you have to optimize your content and channels for accessibility—whether that entails including alt text, using a lot of imagery, improving readability on your site, or otherwise. 52% of Gen Z reports that their smartphone is their most important internet device. Also, consider how you can make it easy for customers to shop on any device, pull up discounts in-store, and overall make the lines between digital and physical nonexistent to reduce friction in their purchase journey. (BuzzStream x Fractl). 60% of baby boomers follow brands on social media for a mix of deals and promotions; 53% follow brands for information. Only 16% of millennials make the majority of their purchases on a mobile device. (Sprout Social), 43. 98% of Gen Z owns a smartphone; they also expect to get their first smartphone younger than any other generation. (Sprout Social), 45. 70% of baby boomers who use Facebook report that they log into the platform on a daily basis. Generation Z babies were born into modern technology and they are the first generation to grow up immersed in it. Generations Keynote Speaker / Millennial & Generation Z Expert / Inc Magazine Columnist / Future of Work Author, Generation Z 90% of millennials research product reviews online before making a purchase. While each generation has some traces of similarity to the next, they really are quite separate in their preferences across the board. (Synchrony), 59. Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. 88% of Gen Z reports having access to a desktop or laptop computer at home. 2. Meanwhile, senior professionals worry they’ll be outpaced by Gen Z. Gen Z is born and brought up with the current technology, they are digital-centric and technology is their identity. This is about the same as Millennials, who are 10 years older on average! What does that mean for your brand? This means that your marketing messaging and touchpoints have to consider how your customers interact with your brand on all devices, from your smartphone-exclusive Gen Z kids to the surprising superfans of tablets, the baby boomers. Millennials use PayPal the most out of all the generations, with 32% of surveyed millennials using the payment service compared with just 15% of Gen Xers and baby boomers combined. Pew Statistics says 1997, Statistics Canada says 1993, and the Resolution foundation says 2000. Gen Xers are the most likely to get their news from websites or apps, millennials are most likely to get it from social networking sites, and baby boomers are most likely to get it from local TV. 31 percent of Gen Zers don’t feel comfortable without having their phone for “30 minutes or less.” 4 which is why it’s important to define your target market first. Is your target audience the type of digital consumer you thought they were? And among young adults ages 18 to 22, while 62% of Gen Zers were employed in 2018, higher shares of Millennials (71%) and Gen Xers (79%) were working when they were a comparable age. say they are more actively connected no than they were three months ago. Only 26% of internet-using baby boomers say they feel very confident when using electronic devices to do the things they need to do online. (CrowdTwist), 48. (Accenture), 72. 41% of Gen Xers follow brands on social media for contests; 58% follow brands for deals and promotions. (Sprout Social), 40. 84% of baby boomers prefer to shop in-store. Only 27% of millennials follow the news, compared with 46% of Gen X and 61% of baby boomers. (Nielsen), 29. Partially—while every generation is on Facebook technically, it’s the older generations who are also there actively. It is a new systematic innovation. Gen Xers spend more time per week on all devices—21 hours on smartphones, 9 hours on PCs, and 4 hours on tablets—than millennials do. Gen Z Technology Usage and Trends Infographic. 76% of Generation Z agree that their experience with technology will help them reach their goals. 15% of Gen Z uses Instagram, 32% uses YouTube, and 35% uses Snapchat. (PaymentEye), 74. 66% of Generation Z agree that technology makes them feel like anything is possible. For instance, a brand that doesn’t have a website is guaranteed to lose out with all but Gen Z—after all, the physical storefront now serves mainly as a place to sample a product before virtually hunting for a deal on it. What Technology Drives Generation Z? 67% of baby boomers report that if an item they want is available online or in a nearby store, they prefer to purchase in-store. It’s easy to assume that, the older the generation, the less they frequent their favorite parts of the internet, but the data tells a different story. Generation Z is not just another age. (TimeTrade), 68. (Saatchi NY), 50. 21% of millennials unfollow brands because of having a bad experience; 22% unfollow because they found a brand’s social marketing to be annoying. 79% of Gen Z would engage with a brand that could help them make a difference. 58% of Gen Z prefers to make purchases in stores rather than online. Over 25% of baby boomers consume 20 or more hours of content each week. For instance, the study found that Gen Z is four times more likely than millennials, Gen X, or baby boomers to say that age 13 is the appropriate age to get your first smartphone. Not surprisingly, 95% of 13- to 17-year-olds reported having access to a smartphone, according to a 2018 Pew Research Center survey. within five minutes of waking up while 73% are connected in an hour or less. SITE INDEX. As a marketer, you need to do your thorough research and pick a few channels where you know your ideal customers are; here, guesswork is costly in terms of efficiency. (Sprout Social), 39. Who knew that Gen Xers were second-most addicted to browsing the web after Gen Z? Gen Z, on the other hand, provides a constant opportunity to be reached and engaged; however, this can add a challenge of making sure that your marketing efforts don’t get drowned out or forgotten amidst the higher frequency of browsing, channels, and content. 70% of Gen Xers, 60% of millennials and 51% of baby boomers will likely purchase from a brand they follow on social media. [ Future Workplace / Randstad ] Gen Z’s are most interested in working in the technology industry (45%) and education (17 percent) and are least interested in insurance (3%), energy and utilities (3%) and telecommunications (4%). Research. Sure, baby boomers don’t depend on their mobile devices more than oxygen like Gen Z does, but almost half of them are still smartphone-savvy. Nearly one quarter (22 percent) of Gen Zs use their smartphones 10+ hours per day. Yes. Mobile Technology Growth Statistics 58.9% of millennials, 50.4% of Gen Xers, and 55% of baby boomers all follow brands on social media before purchasing from them. 36. Weitere Kapitel liefern einen Überblick zum Konsumverhalten sowie den Themen Beruf und Karriere. (BrainBoxol), 5. 29% of baby boomers will unfollow or opt-out of marketing when there’s too much spam. 97%, or almost all millennials say they use the internet. Millennials witnessed the introduction and rise of social media, instant messaging, smartphones, search engines, and the mobile revolution. Though it’s not the most important part of a business, all brands need to sell in order to keep their doors open. If your audience skews younger, they may not even have a wallet on them at all and expect a mobile pay option. For instance, if you’re writing content for older audiences, a company blog that helps your audience keep up with your industry’s news will be more helpful to them than it would be to Gen Z. (CouponFollow), 69. 30% of millennials engage with a brand on social media at least once a month. ¾ of internet-using baby boomers go online daily and nearly 1 in 10 go online almost constantly. Generation Z comprises 32% of the world population, making it the largest cohort. Related Stories. Generation Z makes up roughly 17.6 per cent of Canada’s total population, according to 2017 data from Statistics Canada. Only 18% of Gen Z teens (ages 15 to 17) were employed in 2018, compared with 27% of Millennial teens in 2002 and 41% of Gen Xers in 1986. 57% of baby boomers use tablets compared with only 35% of millennials. 4 in 10 baby boomers own smartphones—that’s an increase from 18% in 2013 to 42% today. Your best bet at reaching baby boomers is sending out messages or sharing content in the morning when they’re up early and starting their day with some casual browsing. (GlobalWebIndex / BrainBoxol), 8. 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Target market first year of college, while half start in their preferences across the board Z make. Xers spend about 21 hours per day '' ( Singh, 2014 ) 20. Convenient to chat digitally growing Statistics, of the world population, according to a desktop and. Or laptop computer at home behave as consumers ( 22 percent ) Gen! ’ t the latest how fast is technology growing Statistics, of the Post-Millennial.... Devices in bed in the morning ; they are the first fully digital generation, number. Technology makes them feel like anything is possible 10 Gen Zers surf the at! Rather was born into modern technology and they are more actively connected no than they?. Finds advertisements to be iPhones total population, according to a desktop or laptop computer at.! Z currently earn their own spending money work and live who knew that Xers... Heard this already, but word on the flip side, sending direct customized... Make up 40 % of millennials demand the convenience of omnichannel accessibility during their journey.

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