When I launched b.CAUSE designs, my foremost goal was to use web design to encourage philanthropy. There are hundreds of people on the Internet who offer design services to nonprofits, and there are hundreds of more who offer blog design services.
So what makes my designs different?
My work directly supports nonprofits.
Rather than simply charging fees and then donating that payment to a charity, I chose to take it one step further.
My work encourages support of nonprofits.
I don’t take any tax-write off or kick-back benefits. I don’t micromanage which nonprofit receives the money. Shoot, I don’t even force the amount that is to be donated.
To me, doing those things would make donating feel like a chore. Worse, it would be counterproductive to a goal of mine: to encourage others to get involved, to take action, to support philanthropy.
By making “payment” be this–the client making a donation to his/her choice charity–I am putting the ball in their court. I hope it encourages initiative on their part and instills a sense of compassion for the charities they research.
I guess, by definition, b.CAUSE designs is small-scale social entrepreneurship–using entrepreneurial principles to organize, create, and manage a venture to achieve social change. But I mostly like to think of it as my small attempt to give back.