Writing For Social Media

Social media has given us a new outlet to communicate with friends and colleagues while also giving us a new vocabulary. As Loraine Antrim points out: we now “blog” and “tweet” and “text”[,] read “blooks” and “microblogs”[,] and are concerned about “trackbacks.” A colon and parantheses signal our emotions (“:)”) and three letters can signal our actions (“LOL”). With this new outlet for communicating comes a new set of communication rules. And if you are a Web writer, it is crucial, to both your online reputation and business presence, to understand the basics of communicating in a social media world.

In order to succesfully utilize social media for your business, follow these general writing tips:

• Remember your words last forever.
• K.I.S.S. (Keep it Simple Stupid).
• Show Respect.
• Remember your audience.
• Be Active. Comment diligently. According to research, socially-engaged organizations are more profitable.
• Know the Lay of the Land. Research social media.
• Keep the Reader Engaged. Use compelling headlines/tweets/statuses.
• Don’t let fear stop you! You could always hire a social media specialist.
• Use social media marketing management tools.
• Encourage separate social media departments in your place of work.
• Integrate social media techniques into your Web site.

For further explanation, see How to Write Compelling Social News Headlines. See also Social Media Writing Tips for Executives.

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