Writing for Social Media

| January 5, 2011

Social media has given us a new outlet to communicate with friends and colleagues while also giving us a new vocabulary. As Loraine Antrim points out: we now “blog” and “tweet” and “text”[,] read “blooks” and “microblogs”[,] and are concerned about “trackbacks.” A colon and parantheses signal our emotions (“:)”) and three letters can signal our actions (“LOL”). With this new outlet for communicating comes a new set of communication rules. And if you are a Web writer, it is crucial, to both your online reputation and business presence, to understand the basics of communicating in a social media world.

In order to succesfully utilize social media for your business, follow these general writing tips:

For further explanation, see How to Write Compelling Social News Headlines. See also Social Media Writing Tips for Executives.

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Kanika Agarwal | Article published in Hindustan Times