Most Popular Social Media

| January 5, 2011

Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website. In essence, social media is the use of technology combined with social interaction to create or co-create value. Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, and social bookmarking.

With over 200 social networking sites and many more message boards and public forums on the Web, it’s obvious social media has changed the way we communicate. As a writer for the Web, it’s important to learn about social media so marketing efforts can be maximized, writing materials can conform to current standards, and targeted audiences can be reached.

The following is not an exhaustive list; these are just some of the most commonly used social media sites.

    • Facebook: Facebook is a social networking Web site that is operated and privately owned by Facebook, Inc.

See Also: How to Use Facebook for Business and Marketing

    • Twitter: Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets.

See Also: 50 Ideas on Using Twitter for Business

    • YouTube: YouTube is a video-sharing website on which users can upload, share, and view videos.

See Also: 34 Ways to Use YouTube for Business

    • Flickr: Flickr is an image and video hosting Web site, web services suite, and online community created by Ludicorp and later acquired by Yahoo!. In addition to being a popular Web site for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media.

See Also: How to Market on Flickr

    • LinkedIn: LinkedIn is a social networking site that connets professionals.

See Also: 6 Reasons to Use LinkedIn to Market Your Business

    • Delicious: Delicious is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in 2003 and acquired by Yahoo! in 2005.

See Also: How To Use Delicious Like a Pro.

    • MySpace: MySpace is a social networking website known for allowing its users to customize their profile pages.

See Also: How to Promote Your Business on MySpace in 7 Easy Steps.

    • Reddit: Reddit is a social news website. Users can browse and have the option to submit links to content on the Internet or submit “self” posts that contain original, user-submitted text. Other users may then vote the posted links “up” or “down” with the most successful links gaining prominence by reaching the front page.

See Also: Writing for Reddit.

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Social media demographics to drive your brand's online, Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize.. Social media marketing - wikipedia, Social media marketing is the use of social media platforms and websites to promote a product or service. although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. most social media platforms have built-in data analytics tools, which enable companies to track the progress, success. News use across social media platforms 2016 | pew research, A majority of u.s. adults – 62% – get news on social media, and 18% do so often, according to a new survey by pew research center, conducted in association with the john s. and james l. knight foundation..

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